Skip to the main content

Ask A Question

Need an answer but don’t know who to talk to? Drop your questions in the form field. We’ll pass it along to our in-house experts, and an answer will be emailed to you shortly.

* Required
* Required


Wholesale & Private Label Products - Made in the USA

Today’s global marketplace is more competitive than ever and many retailers are looking for ways to differentiate themselves from their competitors in a meaningful way. Seeking out wholesale opportunities or creating a line of private label products are two ways for sellers to create this advantage for their customers, and the quality and supply-chain benefits that come from making these items in the USA can set you apart from all the products that are made overseas.

The Vollrath Company has thousands of standard products, under several brands, that are available for wholesale or branding with your own with private and white label. With manufacturing locations throughout the US, Vollrath can also help you avoid shipping delays and faster turn-around with high-quality products. If you can’t find exactly what you are looking for, many times, we can easily modify or source an existing product to meet your requirements.

Private Label Opportunities


Private label products provide product exclusivity and are proven to promote customer loyalty. They allow sellers and retailers to offer distinctive products representing their unique brand. This builds trust with the customers beyond the products and enables the seller/retailer to grow its brand in the marketplace. Customer recognition is a great indicator for revenue growth, and in addition, private label brands also can provide higher profit margins because the seller can work directly with the manufacturer and leverage existing products.

Expand your product offering with a better private label partnership

An American company headquartered in Wisconsin with manufacturing facilities across the globe, The Vollrath Company is your experienced and trusted source for private and white labeling. We have thousands of high-quality products available in categories that include: medical, commercial foodservice, consumer cookware, and consumer bakeware. We work closely with retailers, resellers, wholesalers and e-commerce, collaborating through each stage of the process to create a premium product offering. Customization options range from labels and aesthetic features to packaging. Our robust inventory and manufacturing capabilities ensure products can go to market quickly and in a cost-effective way. We offer a variety of stocking options, including drop-ship and stocking programs. Discover more about each of our product categories:

Medical Products

From laboratory and surgical products to patient care and clinic/office supplies, we have a wide array of durable stainless steel and plastic product options available for customization. Examples include:

To view our standard medical products, download our medical catalog.

Commercial Foodservice Products

With more than 10,000 products to choose from and approximately 80% of them made or assembled in the United States, our high-quality commercial foodservice products are a great resource to build your brand. Examples include:

  • Fry pans
  • Utensils
  • Sheet pans
  • Chafers
  • Steam table pans
  • Delivery carriers
  • Catering supplies
  • Induction ranges and warmers
  • Frozen treat equipment
  • Mobile cleaning carts
  • Breath/sneeze guards

To view our commercial foodservice products, visit and

Consumer Cookware and Bakeware

In an intensely competitive market, get ahead of the competition with our private label consumer cookware and bakeware that incorporates professional-grade craftsmanship in every product. Ideal for retailers looking to create your own brand. Examples include:

  • Fry pans
  • Stock pots
  • Sauce pots
  • Sauté pans
  • Sheet pans
  • Cookie Sheets
  • Cake and pie pans
  • Serving trays and bowls
  • Baking mats
  • Utensils
  • Cooling racks
  • Pan covers

To view some of our standard consumer products, visit

Wholesale Opportunities

Looking for a ‘plug and play’ product-line? We have a wide selection of consumer, medical and foodservice items available through our Wholesale Division. These products are ready to go and can easily be added to existing product lines with minimal effort and expense. To view our standard medical products, download our catalog. An online catalog of some of our standard consumer products can be seen at Our standard Commercial Foodservice products can be reviewed at and

Work With Us

Our knowledgeable and experienced sales team is ready to help you choose a cost-effective, high quality product line today.